Synopsis:

This case study highlights a tourism product that is at the ‘stagnation’ stage in Butler’s Tourism Area Life Cycle (TALC) Model. Butler’s Model is often used to analyse the way tourism products and attractions grow and develop. One of the symptoms of the ‘stagnation’ stage includes dwindling visitor arrivals. The case study highlights serious problems at the Snake and Reptile Farm that contribute to decreased visitor numbers. For instance, poor maintenance of tourism products that can lead to the demise of the product’s attractiveness. The case study also emphasizes problems such as inconsistent maintenance efforts, as well as the lack of communication among employees and stakeholders. Furthermore, despite the absence of other tourism products that compete directly with Perlis Snake and Reptile Farm, the farm has failed to increase its visitor numbers. This situation has prompted the authority to investigate the underlying causes so they could take mitigating effort. If they do not address the issue soon, the park will keep having difficulty justifying its existence and attaining enough funding to sustain its operation.