"To become a reputable centre for case study research activities in business and management".

"To provide an effective platform for academic, government and business collaborations in case study research and development in the area of management and business".

1. To promote business innovation through a more effective R&D process.

2. To generate case studies in management and business for teaching and learning purpose.

3. To contribute towards a balanced philosophy in management and business through a proper dissemination of knowledge.

4. To increase the number of scholars including post-graduate students participating in case-study research in selected focus area

1. Providing customers with quality publication, research and development management services.

2. Facilitating case study research needs to ensure quality outputs.

3. Providing competent, friendly, highly disciplined and trained staff.