Synopsis:

This case was about Neelofa as the celebrity outlier who ventures into the businesses. The case highlighted her achievements in the business. The case analysis revealed interesting naturalistic key characteristics of Neelofa and her own style of performing both entertainment, and beauty and fashion business. The case study highlighted the lessons learned of "how not to stop acting" in the digitalized business. This case study showed how NH fulfil the markets that dominantly pull by the young generations' demand power. The case also revealed the value of business acumen and commercial mindset of an outlier, Neelofa.