Synopsis:

This teaching case illustrated the corporate social responsibility (CSR) practices of a non-listed company in Malaysia. The case discussed Tan Sri Dato' Paduka Professor Dr Fng Ah Seng, the CEO of Epic Valley Holdings Sdn Bhd motivations, targets, approaches, and CSR activities. It showcased a unique blend of individual philanthropy as well as extraordinary commitment to CSR by a CEO of a thriving construction company in Malaysia.

Epic Valley Holdings Sdn Bhd, being one of the leading property developer and contractor company in Malaysia believes that CSR has to be an integral part of its corporate agenda. According to the company, businesses have shared so much from its success and abundance of the society and it is their responsibility to help carry part of the burden of the society. Led by the CEO, the company through its foundation, collaboration with others, and donations has consistently implemented a wide range of initiatives to improve the quality of life of its employees, customers and the communities. The case provides opportunity to study, understand and appreciate corporate social responsibility and philanthropic activities, motivations, approaches, and its implementation by a local non listed Malaysian company to the society and the need to further deepen interests in CSR in the Malaysian economy.

The case teaching note is developed and prepared for undergraduate students, undertaken accounting and social work management as well as post graduate accounting students. It is designed to aid the course facilitator to discuss and present the teaching case to the students. The learning outcomes are spelt out clearly with connection to the issues raised in the teaching case and suggested literature. The facilitator is also guided on how to effectively present the case in an interactive manner with several discussion questions and a comprehensive board-plan. Thus, this teaching note will help to serve as guide on how to use the case in a classroom setting to achieve the set objectives of this case. The case has been largely designed through primary data collection from Epic Valley Holdings, whereby in-depth interview is conducted with the CEO of the company.