Synopsis:

The case was about an excellent protagonist, Ahmad Fedtri Yahya, a Senior Producer in TV3. He portrayed himself as a very good communicator, in order to be as a role-model for the society. His talent is not limited to the public speaking icon but also in composing song as lyricist, motivator, activist poetry, and book author. This case study provided some challenges of being celebrity and the students in class should have to prepare solution by looking at communication perspective. Modes of persuasion (ethos, pathos and logos) need to recognize in terms of using these three modes in his conversation with the audience.