Synopsis:
Awie Mahmud, an ambitious restaurateur of Knots Group Café in Kuala Lumpur attended a seminar for Bumiputra entrepreneurship. Awie developed his restaurants based on his knowledge and experience in cooking – without any formal training in management. At the time the case is written, March 2011, alarming by a speech made by a speaker in the seminar, Awie realized that his lacking of knowledge in management practices has lead to inefficiency in many aspects of Knots’ business management. He also realized the need for knowledge to improve his cost management practices to improve Knot’s financial performance and the way to expand his business further. Awie is facing with significant challenges:
- After 10 years in the business, Knot’s has grown into a chain of restaurants, however, Awie was dissatisfy with his current management practices and need help to improve it.
- Awie also need to understand an appropriate cost management practices that can be used to improve his financial performance.
- Being a restaurant owner, Awie is keen to see his ‘Knots’ grow to become a well known restaurant. He was facing a challenge on how to move forward as he has many ideas in mind.
As an ambitious restaurant owner, Awie also faced a challenge in managing his staff.